Make It Free

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By Matt Perman

If you are a Christian media ministry, I commend the following vision for maximizing your effectiveness online: Post all of your content online, for free, without requiring registration, in a maximally usable interface.

This basis for doing this follows from the purpose of ministry and the purpose of a ministry website. The purpose of any ministry is, at root, to spread the message of the good news of God's grace. And the purpose of a ministry website is thus to serve as an avenue for spreading that message.

From this it follows that your site will be most effective if you maximize ease of access to your content. It's simple: If your content is hard to access, or not accessible at all, then it can't spread. People won't find it on your site, and they won't tell others. But if you remove all barriers to access, people will use it and tell others (assuming that it is good). Thus your message will spread and be of far more benefit to everyone in the world.

In other words, anything that hinders the ease with which your users can access and share your content imposes a "cost" on them. You maximize ease of access to your content (and thus the effectiveness of your site) by making it "free" in the fullest sense of the word--by offering it without financial charge and removing all barriers to accessing the content.

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